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How to measure Social Media ROI

“You simply cannot measure Social media ROI” – this is a quite common misconception among the people. Like billboard advertising, a lot of businesses just tend to go ahead with their campaigns and hope that their valuable efforts will pay … More Info

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Utilizing Social Media to Boost Sales In-Store

Omnichannel marketing is the topic that seems to be on most retailers’ lips today.  In today’s world, patrons have many points of contact with retailers; the common expectation to have a seamlessly integrated experience across all channels. Retailers can benefit … More Info

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