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How Social Media Influences Online Shopping and What it Means for Your eCommerce Business

Over the past several years, social media platforms like Facebook and Twitter have become more than simply a place to connect with friends. More businesses are taking advantage of these sites in order to market their products and services, and when done correctly, marketing via these avenues can be a goldmine. Companies that use social media can influence buying decisions and boost their brand awareness.

Social Media Plays a Major Role in Purchasing Decisions

Social media is a peer influencer when it comes to making buying decisions. Before making an online purchase, many customers read reviews about the product in order to see what other customers have experienced. While many shoppers trust the reviews of strangers, they will be even more compelled by the reviews of people that they know, which is what they’ll see when using social media. In fact, research has shown that nearly 75% of customers are likely to purchase an item based on the referrals that they receive via social media.

In addition to the ability to read reviews, there are a lot of other reasons that your customers love social media when it comes to business interactions:

  • Social media helps them to keep up with the latest trends
    Customers are able to join brand fan communities and to provide feedback to businesses
  • Social media allows them to learn more about the products that a company has to offer before making a purchase
    Customers are able to do their homework, allowing them to make informed buying decisions
  • Social media can give customers access to promotions, giveaways, and sweepstakes

Your WordPress eCommerce site can also help you to manage your social media marketing efforts, making it easier than ever to get the attention that your business needs on your social media profiles.

Other Benefits of Social Media on Your Wordpress Ecommerce Business

While the use of social media can benefit your customers in a variety of ways, it can also provide some great incentives for your business:

  • Gain customer insight. Social media can provide you some valuable information about who your customers are, what they like, and what they think about your brand.
  • Increase your brand loyalty and awareness. With a good social media presence, your customers will have an easier time finding and connecting with you, which will increase customer retention.
  • Provide richer customer experiences. Your customers expect quick and efficient support to their problems, and social media can help you connect with them faster than ever before.
  • Boost your search ranking and website traffic. Social media can increase traffic to your website. Not only will your followers be more likely to visit your eCommerce site in order to make a purchase, but the more shares that you receive on social media, the higher your business search ranking will be.


Social media is revolutionizing the way that customers make purchasing decisions, and it is important that you keep up with this trend. By planning your social media marketing strategy and using your WordPress eCommerce to monitor your efforts, you can get the most out of your online marketing efforts.

Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.

Our team of professionals specialize in web designlogo designWordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.

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