It’s December, and as an eCommerce business owner, it’s time to kick things up a notch. More and more customers are turning to online vendors and shops to tackle most of their holiday shopping and you need to make sure you’re tapping into the holiday spirit. However, this means properly managing your social media marketing campaigns. Here are a couple of tips to help keep you on track and increase the chances of having a blockbuster holiday season for your business.
If your business has built a reputation for being silly, playful, or snarky, go with it. Don’t change who you are or what your message is just because it’s December. Customers are looking for brands that they are comfortable with and changing your philosophy or approach could cause them to hesitate. Your customers have come to know, love and trust who you are and there is no reason to change that. Have fun and embrace the season. Let people see more of who you, and your brand, are. You’ll likely be pleased with the results.
Did you know that 92% of American’s recognize and observe Christmas? So, what about that other 8%? Simple, you can easily appeal to everyone by simply keeping your holiday message generalized and to the point. If you are a faith-based organization or sell faith-based products, obviously do not stray away from it. By keeping your message simple and to the point, you are able to appeal to a wider market and can provide your products to an increased audience.
As an eCommerce business owner, you know how important it is to create a sense of urgency with your customers. You do this by sending out emails, increasing your ad copy and expanding on your social media strategies. However, it is possible to go a little overboard. It’s not that you’re intentionally trying to bombard your customers, you’re just excited to share with them information about new products and sales, and customers love that. The key is to find balance and how to utilize each communication attempt to its fullest potential.
The best way to go about doing this is to map out your sales and products, compare it to your inventory supply and current trends and then create a timeline. Pick which items to pitch and when based on availability, current stock, and how hot an item is at the moment. You can also create your own buzz about a product by featuring it on your site or posting videos or images about the products being used in different ways.
It can be very tempting to change the way an item or an order is packaged and shipped to a customer. Rather than focusing on just the holidays, consider going with a setup that invokes the spirit of winter itself. This cuts down on how often you have to change out supplies, which lowers your overall operating costs. It also puts a smile on the face of your customers. In most cases, the change in appearance will cause your customers to examine it more closely because it is something new and exciting for them. This is actually a great way to get people to notice you, especially when compared to packages from other merchants they might be receiving.
As with everything else in the eCommerce world, timing is everything. The sooner you can get your holiday planning package set up and implemented, the better. Proper planning and organization can make the transition into the holiday season more productive for your brand and your customers. In this day in age, the easier you can make things for your customers, the more sales you are going to end up generating.
Getting ready for the holiday’s can be hectic. However, it is also very rewarding. By keeping these simple tips in mind, you can help set your eCommerce business up for success this holiday season!
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