Marketing automation is a type of technology that allows you to automate your company’s marketing activities, strategies, and workflows. The right marketing automation program will also let you measure the success of your efforts, which can help you to attract … More Info

When many business owners hear the term “marketing automation,” they automatically think about email marketing. While email marketing is certainly an important function with these types of software programs, it is just one small part of marketing automation. Real marketing … More Info

If you’ve been considering marketing automation for your business, you may have heard that the process can improve lead generation. However, this will only work if you have a solid lead flow process in place. By better understanding how marketing … More Info

You’ve invested in marketing automation software and have spent a lot of time and energy implementing your new marketing automation strategy. Now that your new system is live, you’ll need to take steps to find out if it is working. … More Info

When used correctly, marketing automation is an amazing business tool that will allow you manage your time efficiently while successfully running complex campaigns. It gives businesses of all sizes the opportunity to connect with each customer in a highly personalized … More Info

Many marketers spend their days juggling a variety of time-consuming tasks, including lead generation, email marketing, and social media management. When your marketers attempt to handle all of these tasks manually, they will likely feel there just isn’t enough time … More Info

Customers tend to follow the same decision-making path before they make a purchase. Also referred to as the consumer buying process, this six step cycle is one of the most important times for business marketers. By improving your marketing automation … More Info

Customer relationship marketing (CRM) involves getting the most out of your interactions with potential customers, and many businesses are now using automated marketing as their go-to follow-up system. Adding marketing automation to CRM can create a powerful marketing and sales … More Info

Marketing automation is a methodology that will allow your business to automate, streamline, and measure your marketing workflows and tasks, allowing you to grow revenue faster. Today, more businesses than ever are using WordPress as a CMS to simplify their … More Info