Marketing automation is a type of technology that allows you to automate your company’s marketing activities, strategies, and workflows. The right marketing automation program will
When many business owners hear the term “marketing automation,” they automatically think about email marketing. While email marketing is certainly an important function with these
If you’ve been considering marketing automation for your business, you may have heard that the process can improve lead generation. However, this will only work
You’ve invested in marketing automation software and have spent a lot of time and energy implementing your new marketing automation strategy. Now that your new
When used correctly, marketing automation is an amazing business tool that will allow you manage your time efficiently while successfully running complex campaigns. It gives
Many marketers spend their days juggling a variety of time-consuming tasks, including lead generation, email marketing, and social media management. When your marketers attempt to
Customers tend to follow the same decision-making path before they make a purchase. Also referred to as the consumer buying process, this six step cycle
Customer relationship marketing (CRM) involves getting the most out of your interactions with potential customers, and many businesses are now using automated marketing as their
Marketing automation is a methodology that will allow your business to automate, streamline, and measure your marketing workflows and tasks, allowing you to grow revenue