You’ve invested in marketing automation software and have spent a lot of time and energy implementing your new marketing automation strategy. Now that your new system is live, you’ll need to take steps to find out if it is working. By examining the right metrics you’ll have a better understanding of what is working and what might need improvement.
Response metrics will give you an idea of whether your automation is making an impact with your audience. There are certain metrics that can show you whether your marketing automation strategy is being well-received:
If you need more information about how your marketing automation strategy is affecting your business, efficiency metrics might be able to paint a clearer picture. While there are a variety of measures that can help you to better understand your system efficiency, some are easier to review than others:
Keeping track of some activity metrics after you implement your marketing automation strategy can give you an idea about whether your investment is actually being used. Some of the most important activity metrics include:
Effecting marketing automation will impact your business bottom line. In order to track this, you may want to review the following metrics:
Your marketing automation strategy isn’t something that you’ll set and forget. Depending on what works, you’ll want to make changes to your plan, and the right metrics can tell you what you need to do differently.
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