Repurposing Content to Boost your Content Marketing Strategy

It’s a proven fact that “content is king,” yet sometimes you find yourself going blank with lack of motivation, and zero ideas for engaging content – especially if you’re just starting out. We’ve all been there. There are so many articles out there that tell you how to create content, how many times you should be sharing your content online in order to increase conversions, how to market your content across social media, and the list goes on and on.

But, for a small business owner this can be frustrating when you don’t have the time or the resources to consistently create quality content.

The COntent Marketing Struggle is Real

Content creation is the foundation of online marketing. However, for some people, creativity isn’t always available when you need it. It’s not like a switch you can just turn on and off. Sometimes you need an extra dose of inspiration that will lead to some cool ideas for amazing content.

As if developing a content marketing strategy isn’t challenging enough, it’s even harder to develop the actual content that will encourage people to actually read and engage with what you share. Fortunately, there’s still some light at the end of the tunnel.

Here are a few ideas that can boost your content marketing strategy without the struggle.

Repurposing Content

Awesome content doesn’t happen overnight – unless you’re a robot. It’s a tedious process that takes a lot of time and dedication in order for it to be successful. In this business, time is money. As a marketer, sometimes developing fresh, new content on a daily basis can be overwhelming. Why not try bringing your old (yet still amazing) content back to life?

What are the benefits of reusing content?

• Gain authority
• Reach a new audience
• Great for boosting SEO
• Saves time – lots of time!

How do I know what type of content to reuse?

While the idea of repurposing content is great, you have to make sure that the content is timeless (still relevant) and high quality (drives traffic). While your original content may not have reached your intended target audience, repurposing your most popular posts with a different context across various platforms can potentially attract a new audience while still maintaining its value.

Here are a few ways you can repurpose your content:

• Infographics. Designing an infographic to share with your audience is an interactive way to revamp your old content while sharing your knowledge and expertise. Simply expand on a specific message, and include your most important points for an easy-to-understand educational guide.
• Convert your articles into presentations. Creating informative presentations of your existing content provides additional opportunities for engagement. Sharing your slides on social media sites like SlideShare adds value, and also increases visibility. As a Fort Lauderdale web design agency, we definitely take advantage of this resource.
• Podcasting. Recording podcasts is a great way to reuse your old content. Just convert all of your blog articles into podcasts and share them online. This will not only help you gain more exposure, but if you target the right people they will eventually subscribe to your channel and want share your content.
• Create engaging videos. Video marketing is a whole new subject, but there are plenty of ways you can repurpose your content and transform them into cool, engaging videos. Depending on your type of business, come up with ways you can inform your audience through your content. Just remember, if you’re going to commit to video marketing make sure your videos are professional and consistent.

Conclusion

These are just a few basic tips of many that can help boost your content marketing strategy by repurposing your existing content. The main idea is to promote your awesome content and create awareness. This not only helps increase visibility, but also helps save time when your creativity runs out. So, it’s time to do some research and figure out how you can reuse some of your greatest content and add more value to your work.

Cultura Interactive  is a full service, award-winning agency that strives to not only create unique and attractive websites, but also helps businesses improve their internet marketing strategies in a less-complicated way.

Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.