Building the Strategy From Zero
Since there was no existing program to audit, our first job wasn’t to fix — it
was to build WiseEye’s entire lifecycle marketing strategy from the ground up,
starting with a real understanding of the product and the customer.
Understanding the Product
and Customer Behavior
We studied WiseEye’s product and how customers actually moved through their journey — from first visit to purchase to renewal — to identify which touchpoints mattered most.
Mapping the Automations
That Mattered
Based on that behavior, we defined a roadmap of high-value automations for the brand: Welcome, Product Viewed, Cart Abandonment, and Post-Purchase Expansion, among other flows core to WiseEye’s growth.
No Tool to Bring It All
Together
WooCommerce and Recurly were each operating independently, with no shared source of truth about the customer — and no unifying layer to turn that fragmented data into a real lifecycle strategy.
From Three Disconnected Systems to
One Customer View
We Defined the Strategy From Day One
Rather than optimizing an existing setup, we designed WiseEye’s lifecycle marketing strategy from scratch — mapping the full customer journey and prioritizing the automations with the highest revenue potential.
We Unified the Data
We connected WooCommerce and Recurly into a single ecosystem with Synerise, centralizing customer profiles so every touchpoint — from a first purchase to a subscription renewal — was informed by the same data.
We Built the Core Automations
We launched foundational flows built around real customer behavior: Welcome, Product Viewed, Cart Abandonment, Post-Purchase Expansion, and other high-value journeys tailored to WiseEye’s business.
We Launched, Measured, and Refined
Every message went live, then was measured and refined — message by message — based on real performance data.