In the ever-evolving landscape of eCommerce, one concept consistently stands out as a linchpin of success: customer retention. For CEOs, CMOs, and business owners, understanding the importance and impact of customer retention is key to driving sustainable growth and profitability. … More Info

ROI (Return on investment) is income produced from any type of marketing that is used for your business. Simply put, ROI is the proceeds of marketing campaigns. As a mathematical formula – Return on Investment = (Income-Cost) ÷ Cost. Methodical … More Info

I’m sure it has happened plenty of times. You spend hours, or even days, trying to plan an engaging newsletter only to find that the open and clickthrough rate wasn’t as successful as you imagined. Welcome to email marketing! While … More Info

Congrats! You’ve successfully sent your email marketing campaign to your subscribers. Now here comes the fun part: tracking and measuring the campaign’s effectiveness. Planning and creating an effective email marketing campaign can get overwhelming at times – we know! Sometimes, … More Info