Credibility must be built before you can build a loyal customer base. The Association for Consumer Research states that credibility affects the choices of the consumer through “perceived risk, information costs saved, and perceived quality.” This is true for even … More Info

  What makes your business stand out from the crowd? More importantly, what makes users want to choose your company over the competition? Your online presence, and everything you share on the internet, affects the way your company is perceived … More Info

Many marketers talk about the importance of strong branding, especially in this connected age of mobile and Internet. But what exactly does it mean to have a brand identity for your business? And how exactly do you achieve it successfully? There … More Info