What items should be included in your WordPress SEO checklist?
WordPress has a 50-60% share in the market. It is considered the most popular CMS platform in the world. WordPress provides not only is ease of use but saves money and time. This is especially true when comparing to creating a custom website.
Many brands today choose to invest in Instagram, Facebook, Influencer, or YouTube marketing. They consider SEO as an “old-school” way of marketing. Nonetheless, SEO has remained one of the highest ROI midsts all channels. In addition, in terms of conversion, organic search performs 5.7 times greater than paid search ads.
To ensure you see results right away it is important to do an accurate tech SEO set up. The following is a basic WordPress SEO setup that can be used for any new site:
In some cases, a good host may mean more expensive but always stick to reliable, well-known hosting providers such as Wpengine or Bluehost. Good hosts provide the following:
It is important to also invest in a reliable, fast, good WordPress theme. Poor, cheap designed themes can:
Good themes you may consider include Genesis Framework or Divi.
Setting up an SEO plugin is the first thing to do following WordPress theme install. There are many options to choose from, with one of the popular ones being Yoast. The basic version is free. SEO plugins let you:
Basically, a sitemap is a list of all your website pages. With Yoast, you can auto-generate sitemap and then submit it into Search Console. Google search bot will be notified and begin crawling new pages on your site.
Robots.txt is a simple file that includes only a couple of lines of code, made for search bots, where indexing status of your site is specified.
There are many options to track your site traffic, however, Google Analytics is recommended because bot traffic is excluded. Google Analytics can help analyze acquisition, audience, behavior, and conversions.
Formerly Google Webmasters, Search Console is a central SEO tool. There are a number of things to do when creating a profile and verify your site, and as a recommended to connect it with your Google Analytics account.
These tools are both great free tools that let you track clicks, events, form submission, as well as optimize your site fittingly.
Optimizing images help make your site faster which would lead to higher rankings in Google. Some of these plugins include Tinify and Smush.
Speed up your site with caching plugins or system. Some free options include WP Rocket or W3 Total Cache.
Content delivery network should be enabled to make your site faster since the content will be delivered from a server that is located nearby.
Amplified Mobile Pages or AMP makes mobile pages lightning fast and is being pushed by Google. Since these pages are preferred by Google it is likely that your rankings will increase when using them.
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