When we consider mobile technology, staying ahead of adopting tends is important. Marketers find these tech updates to be greatly beneficial. As we move closer to 2019, we are going to take a close look at the landscape of mobile to help stay ahead of trends. Continue reading to learn more about mobile marketing trends you can expect to see in 2019:
Augmented Reality (AR)
Proof that augmented reality will be part of 2019 is big brands like Apple and Google displaying new AR demos on both iPhone 8 and iPhone X. In fact, Apple is already providing organizations and developers an improved platform to create AR apps with their most recent arrival of ARKit 2.
The functionality of AR technology will continue to extend into other applications as well in the new year. Just a few examples of how AR will expand into mobile technology is interactive seminars and holographic presentations.
Days, when augmented reality (AR) and virtual reality (VR) technologies were thought to be for gaming applications only, are over. Application use powered by AR is expanding in both the consumer space and enterprise space.
Expect dedicated augmented reality applications to go up by close to three times this year, through 2022 (1570 million in 2018; 4680 million in 2022).
Artificial Intelligence (AI)
Artificial intelligence assists developers in securing their security systems in the development stage. With this technology, security loopholes can be predicted before they happen. AI is especially helpful in eCommerce where it improves security around the checkout and payment process.
AI technology is also useful in-app. The efficiency of the voice command is enhanced as well as decision prediction with this technology. Efficiency for all marketers on mobile platforms is improved with AI.
In 2019 and beyond, built-in AI support in mobile apps will become more mainstream. Digital assistants such as Amazon Alexa, Siri, and Google Assistant are leading the way of “robots” in our everyday activities.
Chatbots are one factor that is influencing the rise of AI in mobile app development. In 2019, the worldwide artificial intelligent industry is estimated to go beyond $1.2 trillion.
Cloud Apps
The advancement of app development depends on the technology of the cloud. Large volumes of storage space are required for AI, IoT (Internet of Things), and machine learning. Hosting all of this data on internal servers is both cost ineffective and impractical. A solution to this issue is provided with the cloud. The cloud also frees up device memory for those users of apps.
OneDrive, Google Drive, and Dropbox are just the beginning. On a global level by 2019, according to a Cisco research, 90% of total mobile data traffic will be driven by cloud apps.
In Conclusion
Marketers must think about what these 2019 trends mean for their business activities through the mobile device. To ensure they have all the appropriate additions and updates ready prior to their competitors, they must plan accordingly.
Remember – it is always best to be proactive and not reactive in everything we do.
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