Finding high-quality leads is an essential component to any marketing strategy. Without collecting leads, it will be virtually impossible for you to discover new business opportunities or interact with potential customers. Fortunately, WordPress is a massive Internet force that is extremely useful when it comes to marketing automation, and there are several ways that you can use this software in order to generate high-quality leads. The end result should be improved conversion rates and increased revenue.
Develop Custom Landing Pages
Landing pages are an integral part of any marketing automation system, as they allow you to capture a visitor’s information via a lead-capture form, also known as a conversion form. WordPress allows you to create custom landing pages, as a good landing page will target a specific audience, such as visitors who click onto a pay-per-click ad that is promoting a new product. Creating custom landing pages will allow you to target your audience, offer potential customers something of value, and convert a greater percentage of your visitors into leads.
Use Lead Generation Tools
Naturally, WordPress offers dozens of tools and plugins that can help you with your lead generation efforts. In fact, there are so many options available that it can sometimes feel intimidating to choose the right one that will best suit your needs. Some of the most popular include:
- OptinMonster. This WordPress plugin works to convert website visitors into customers and subscribers. It offers features to make it easy for marketers to acquire new customers and leads, including A/B split testing, exit intent technology, and built-in analytics.
- Leadin. This free lead generation tool works to provide three main services: lead capture forms, marketing analytics, and contact management. It is especially useful for small businesses and bloggers.
- LeadBoxer. Leadboxer allows you to see the names of all businesses that visit your site, the services and products that interest them, and the ways that you can contact them.
- SumoMe. While SumoMe is a good lead generation tool, it also offers other products to help grow your website traffic, including a scroll box and smart bar.
Nurture Leads with Personalized Emails
WordPress allows you to nurture the leads that you find by creating compelling and personalized emails. With marketing automation, you’ll also be able to work these leads automatically, sending out emails regularly to specific contact lists based on their interests. This provides for increased customer engagement, more timely communication, and the dissemination of more relevant communication to potential customers.
Marketing automation with email tracking is also beneficial, as it can allow you to figure out what your customers want to hear and exactly how they want to hear it. Marketing automation campaigns with link and email open tracking can help you to understand the types of messages that your customers respond to.
You’ll also be able to determine the type of information that your leads are more likely to click on – do they prefer weekly emails containing discounts, or are they more likely to read about general information about your company?
Need Some Guidance on Marketing Automation?
Marketing automation is designed to make your life easier. With WordPress, you’ll be able to more easily generate high-quality leads that can convert to future sales.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
