When prospective clients are looking at your company, you want them to immediately recognize who you are from a simple glance. Think of the Nike swoosh or the McDonald’s golden arches. You look at them anywhere in the world, and instantly know what company you are dealing with. The same goes for your company. Ideally, your customers will be able to look at your branding and instantly know the company they are looking at. The only real way to make sure this is the case is to ensure that all of your offline and online marketing looks and sounds the same.
The first thing you need to do is to audit every bit of marketing that you do, both offline and online, and create a list of what marketing you do. Each of these efforts is getting you something, so look and see what you get in return, and make the choice if those efforts are repaying you with enough to make them worth their expense. While offline marketing will likely remain the same in terms of budget during 2016, internet marketing is on the road to grow by approximately 10% this year. This makes the prospects of where you put your money even more important.
One of the most important parts of marketing is the purchase at the end. That’s what every business is after. In order to get the most out of this part of the process, you need to keep the interactions very simple. This allows your customers to find you and get what they want with ease, no matter which form of marketing brought them to you. Remember what brought your customers to you in the first place. There is significance in that, and your customers are going to recognize that from you.
There are great ways of being able to combine your marketing both online and offline when you combine your efforts to support something larger than yourself and your customers. Consider those brands that give a percentage of the proceeds of any purchase to a charity or a group that is not able to get enough money to support itself on its own. You can advertise a sale on your website and at your location, giving proceeds of a certain day’s sales to a local group that allows your customers to feel even better about purchasing things from you, because of the extra money going to a cause they can get behind.
One of the simplest ways of being able to combine your offline and online marketing efforts is through videos. It gives your customers ways of seeing who you are, what you stand for, and how you operate. This gives them the ability to watch a video online, and connect it to a company or brand they see in their everyday lives. 80% of people who are using the internet each day, end up watching videos as part of their regular routine, so take advantage of those numbers, and connect with your customers in a new and effective way.
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