When you sit down and think about it, the back to school shopping surge is the calm before the storm. Just as everyone is settling into the school routines and all of the shopping is finally finished, here comes Black Friday and Cyber Monday. So, are you ready? No? That’s okay, most retailers will tell you the same thing. However, now is the best time to get started. If you still think that it is too early to start your holiday planning, here are four reasons that might change your mind.
SEO Takes Time
The vast majority of eCommerce stores rely on keywords and SEO to drive their traffic. The problem is, SEO takes time. It takes 6 to 12 months for SEO efforts to actually start to provide results in most cases. Granted, this generalized time table can be accelerated through the use of an upper end SEO expert, but that is going to get expensive. Take advantage and start your holiday marketing campaigns early.
Email Marketing Quality Is Always Going to Win
Email marketing campaigns take time to code, write and develop. Since most businesses, eCommerce and conventional alike, see major spikes in their subscriber lists in November and December, having your emails done ahead time is a great way to stay on track and ahead of your competition. You want to have carefully created content that is not only visually appealing, but also provides consumers with the information they crave. A successful email marketing campaign takes time to develop, it’s something that cannot be thrown together over the course of a couple of days. Well, not if you want it to be successful, that is.
Revamp What Doesn’t Work
When you start your eCommerce holiday marketing campaigns early, you give yourself the opportunity to revise what is going on to increase performance. This gives you the best chance to find that perfect little groove to slide into to set your eCommerce store up for the entire holiday season. If you wait until the end of October or start of November to begin, by the time you get performance feedback on your efforts, you’ll be in the middle of December and it will be too late to do anything about it. You will be stuck sticking to a plan that was designed to fail from the word go.
Make Sure Your eCommerce Site Can Handle The Rush
Slow moving sites or sites that simply crash due to increased traffic lose money instead of make money. There is no way to really tell if your site is going to crash unless you test it and test it often. You should run a stress test on the site and server after any type of update to the site. You also want to contact your hosting provider and see what kind of bandwidth options you have for the holiday season. It’s not uncommon for eCommerce site owners to increase the size of their hosting packages during the holiday season.
Need Some Guidance With Your Holiday Marketing Campaign?
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