The winter holiday season is one of the busiest times of the year for online shopping. However, not all eCommerce websites will see the same level of success when it comes to holiday sales. Fortunately, by planning your marketing strategy well, you can enjoy better sales this holiday season.
Start a Countdown
As Christmas and other important holidays approach, it is important to remind your customers about these looming dates. Your customers will be more likely to follow through with their purchases if they have a sense of urgency that the holiday is quickly approaching.
Use action statements in order to encourage purchases, such as “order by December 18th to receive your gifts by Christmas Eve” in order to make the sale.
Make the Process Easy
The holidays are a busy time for all of us, and shopping online is a great way to save time. However, if you want to boost your holiday sales, it is important that you make the process as easy as possible. A website that is difficult to navigate will likely stress out and confuse your customers, and they may abandon their shopping cart before completing their purchase.
You can also make the shopping experience easier by using a responsive website design and by allowing customers to make purchases directly from their phones and other mobile devices.
Attract Attention Via Social Media
Looking for a way to get the word out about your special holiday promotions and discounts? Use your social media platforms in order to spread the word. Instead of boring your followers by simply telling them about your products, provide content related to the holidays.
If you are engaging with potential customers in a positive manner, they will likely consider buying through your eCommerce website when it comes to doing their holiday shopping. You might also want to consider hosting a holiday-themed contest with gift cards and prizes to further draw attention to your business and products.
Create Holiday-Themed Content
In the weeks leading up to the holidays, consider incorporating the season into your website content. This could include dressing up your eCommerce website with holiday graphics, providing Christmas gift ideas in your customer newsletter, or sending out customized holiday e-cards to past clients.
Incorporating the holiday spirit in your direct mail and email marketing campaigns can keep your business in the forefront of your customers’ minds when they are making a decision about where to shop for gifts.
Show that You Care
The holidays are a time to give to those less fortunate, so think about what your eCommerce business can do to give back. Many businesses will dedicate a percentage of their holiday sales to a local charity, and letting your customers know about this endeavor may encourage them to show their support.
By letting your customers know that you care, they may be more likely to do business with your company than with your competitors.
Conclusion
This holiday season, be sure to take advantage of all the people rushing to get their shopping done online. By being proactive in your strategy to attract holiday shoppers, you’ll enjoy greater sales on your eCommerce website to take you into the New Year.
Cultura Interactive is an award-winning, Fort Lauderdale web design agency that strives to create unique and attractive websites, and help businesses improve their internet marketing strategies to boost conversions.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
