When you run an eCommerce business, creating a website is one of the most profitable moves that you can make. Unfortunately, developing your website isn’t enough to get your business the attention that it deserves – you need to market it appropriately. Regardless of the size of your budget, there are ways that you can promote your eCommerce business successfully.
Create a Unique Online Experience
Advertising online is one of the best ways to educate and inform potential customers about what your business has to offer. However, you should be sure to create a website design that offers a unique experience – research has shown that nearly 90% of visitors will leave an eCommerce site if they feel it offers a poor user experience.
A WordPress eCommerce site is a great option for connecting with your customers, but you should ensure your site integrates the latest technologies. More customers than ever are using mobile devices to browse the Internet and make purchases, so you should be sure your site is optimized for this type of traffic. It is crucial that your visitors can easily navigate the pages of your WordPress eCommerce site to find what they need, regardless of how they visit.
Consider Your SEO Strategy
When it comes to marketing your eCommerce site, search engine optimization (SEO) is a must. The more optimized you make your site, the better chance you have to get a high ranking. This means that you will experience more traffic and sales, but to enjoy these benefits, you’ll need to ensure your SEO strategy incorporates a few basic components:
- Use of keywords
- Meta tags
- Backlinks
- High-quality content
- Product images
- Social media integration
A website that loads quickly is also an important piece of your SEO strategy, as websites that load slowly will fail to rank.
Use Social Customer Service
The concept of providing customer service via social media channels is relatively new, but it is expanding quickly. Make sure your team has someone to monitor your social media platforms in order to respond to customer questions and to collect feedback. Research has shown that a vast majority of consumers will change their opinion of a brand after seeing positive responses to a social media review, and nearly three out of four consumers will use social media for assistance when making a purchasing decision.
Stand Apart with Bonus Services
Set yourself apart from your competition by offering customers value-added services. By offering customers bonus or free services, you can easily make their buying journey more pleasant with minimal added expense on your end. Some of these bonus services include:
- 24/7 customer service
- Coupons and discounts
- Free (and useful) apps
- Free informational downloads
- Free shipping promotions
- Loyalty membership programs
If you want to further prove that your business is great and your products surpass those of your competition, offering free samples may also be a good way to get feedback and positive reviews.
Need Help Promoting Your WordPress eCommerce Website?
Regardless of how great your product might be, you should never rely on customers to simply stumble upon your WordPress eCommerce site. By promoting your site carefully, you can boost your traffic without breaking your budget.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
