Good product photography can make or break your eCommerce sales. The more appealing that your product appears when customers browse your WordPress eCommerce site, then the more that you will ultimately sell. Unfortunately, slapping any old image on your website won’t get the best results. If you want to use product photography to best highlight the benefits of your products – and improve sales – it is important to follow a few important guidelines.
Consider Your Budget
Like most aspects of your eCommerce business, it is important to consider your budget before you begin your product photography efforts. During your planning process, consider some of the following budget-related questions:
- Can you hire a professional photographer, or will you shoot the images on your own?
- Do you have the right equipment to handle the photography, or do you have to rent or purchase a camera?
- Do you have the funds to hire a professional model, or should you use a mannequin?
The right product photography can dramatically improve your sales, but you shouldn’t blow your budget out of the water just to get your images.
Show Your Products from Another Side
A lot of WordPress eCommerce sites feature high-resolution product images, but many sites only have one photo. A better option is to provide multiple product images showing the item from various angles. This will help to showcase some of the best – and most unique – features. Depending on your product, some options include:
- A close-up of product stitching
- A macro shot of a closure or zipper
- A view of the backside of your product, in addition to the front
- Photos of each available color option
- 360 degree photos to showcase all sides of the product
Select the Proper Lighting
One important decision you’ll need to make regarding your product photography is the proper lighting. You can use artificial or natural light, and both have certain benefits. Artificial light is a good choice because it is more easily controlled, but if you have a restricted budget, a natural source might be a better option. Unfortunately, you’ll need to rely on cooperation from the weather.
Show Your Products in Context
Many eCommerce sites fail to show customers their available products in context. For example, if you sell jewelry, it may help potential buyers make a purchase decision if they see your pieces on a model. Likewise, images that show an outdoor sculpture in an actual garden or a piece of furniture in an actual living room can help customers to better appreciate the product’s appearance and functionality.
Make Your Images Appealing
One of the most important points to consider when you create your image is to make them look appealing. There are various tricks that you can use to boost the appearance of your images:
- Spend time editing your photo
- Experiment with different photo settings in order to get the best results
- Use different diffusion methods
- Experiment with different angles
- Consider different background options
Need to Update Your Wordpress eCommerce Website?
Product photography can be the difference between making a sale and losing a potential customer. Your visitors will be drawn to the images on your WordPress eCommerce site before they ever read any text, so it is up to you to ensure that your photos look great.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
