As a marketer for an enterprise company, you understand the importance of maintaining a top-notch website for lead generation and building credibility. For many businesses, this means investing in an expensive – and complicated – CMS.
Unfortunately, what many marketers don’t know is that there is no reason to break your budget with one of these systems, as open-source software like WordPress can be an effective marketing tool for enterprise companies.
WordPress is Easy to Use
One of the greatest benefits to Wordpress is how easy it is to use. WordPress has an intuitive interface that makes it an ideal enterprise marketing solution for tracking leads, developing landing pages, and connecting with CRM and ERP. Since the technology is relatively straightforward and accessible from anywhere you have an Internet connection, you’ll save both time and money
Customize Your Enterprise Website with Thousands of Extensions
There is a huge community out there of WordPress developers who are constantly creating plugins and themes. In fact, there are over 23,000 plugins that make it easy to integrate the services and tools that your enterprise marketing department may not have been able to use with standard CMS systems, including:
- Google Analytics
- KISS Metrics
- Clicky
- Yoast SEO
- Contact Form 7
- Jetpack
There are thousands of other options available, and you can simply search the WordPress Plugin Directory to find the solution that you are looking for.
WordPress is a Cost-Effective Enterprise Marketing Solution
Whether you’re just launching your new online business or are running an enterprise, switching to WordPress is a cost-effective website solution. With WordPress, you never have to worry about hidden charges. It is also open-source, meaning that you can alter or improve the source code to create the right site for your business needs. Since WordPress could be hosted outside of your company’s firewall, you’ll also save money by skipping the IT department.
Updates Are Constant and Automatic
When running an enterprise marketing business website, you can expect that you’ll need to make changes to your site constantly. WordPress can help with this process, as it is constantly updated, and includes compatibility features and optimizations frequently. Security updates are also released in between. WordPress also offers automatic plugin updates, ensuring that your website is always using the most up-to-date practices.
WordPress is Secure
WordPress has the capability to be just as secure as any other CMS out there. It’s all about taking the appropriate action toward keeping your website as secure as possible without the hassle.
These are some best practices for ensuring proper website security:
- Optimizing your website from the start
- Locking down site access
- Keeping track of server security
- Preventing user error
Conclusion
WordPress is making all the things that you need in a business website possible with less effort – and cost – than ever before. By switching to WordPress, your website can serve as a focal point for your brand while giving your marketing department the freedom to manage your site without IT involvement.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
