When it comes to your online presence, few things matter as much as a user-friendly website. Your website is the face of your business online. It provides visitors and potential customers with their first impression of your business. If they are unable to easily navigate your site to find what they are looking for, chances are they aren’t going to stick around to do business with you, no matter how good your services or products are. If potential customers can’t easily access them they will look elsewhere.
The easiest way to create a user-friendly experience is to design your website to be easily navigated. This can be accomplished in a couple different ways. For instance, since easy navigation requires simplicity, a website with the smallest amount of links is naturally the easiest to navigate. Try to condense the number of pages you have by combining pages with similar material together to avoid redundancy. This doesn’t mean you have to cut content; instead, reorganize it to facilitate easy navigation. Also, a simple access menu will allow visitors to easily navigate your website. Generally these are found in a bar along the top of the page; however, you may opt to create a sidebar with the same content.
In the past, building a website was relatively simple. A few neatly linked pages were all you needed to have an online presence. However, the modern web is much more complex than it was a few years ago. One of the biggest changes is how we access it, and now more people are using mobile devices such as smartphones and tablets to surf the web. Traditional websites don’t always display properly on these devices and can make customers lose interest very quickly.
Therefore, it is important for web designers to have a couple options when designing a website:
The principles of user-friendly web design aren’t much different than how you run your business offline. Your company’s website needs to be accessible, easy to navigate, quick, and efficient. If people won’t stand for poor service offline, they certainly won’t online.
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