As a small business owner, you know that you should have different Internet marketing strategies. By using a combination of free and paid marketing efforts like social media and pay per click ads you can increase the effectiveness of your marketing efforts. One of the many Internet marketing strategies that you may be overlooking is e-zine articles.
The term e-zine is simply short for electronic magazine. They are usually narrowly focused on one topic and are used to distribute information to a targeted audience. There are currently over 300,000 e-zines on the web, each one with a specific topic and an engaged audience. No matter what industry you are in there is probably an e-zine dedicated to it.
A targeted, engaged audience is every business owners dream. Because of this narrow focus, e-zine articles should be part of your Internet marketing strategies.
Using e-zines is one of the most effective internet marketing strategies because it cost nothing to implement. As long as you, or someone on your staff, can write about your product or service in an interesting way you can start your e-zine marketing campaign immediately.
If you decide to use e-zine articles as part of your Internet marketing strategies the first thing you want to do is find a topic that focuses on your industry. You can find these e-zines with a simple Internet search for “e-zine directory” and then drill down to your specific industry.
Once you find an e-zine that covers your industry contact the editor and introduce yourself. Explain that you would like to contribute to the e-zine and let the editor know about your credentials. Pitch the editor a few story ideas until one is accepted. By using e-zine articles as part of your Internet marketing strategies, you are presenting yourself as an expert in your field which will lead to readers trusting your opinion and they will be more inclined to patronize your business.
Like all other Internet marketing strategies content is the most important factor when using e-zine articles to promote your company. There are a few steps to writing an engaging article.
By adding e-zine articles to the rest of your Internet marketing strategies you will ensure that your business gets in front of qualified leads.
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