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Finding the Right Social Media Influencers for Your Business

Are you taking advantage of all the ways to promote your business on social media? If you haven’t sought out social media influencers, you aren’t doing enough. Take advantage of Internet marketing to help you find the right social media influencers that can help to promote your business.

What Exactly Are Social Media Influencers?

social media influencers

Influencers, or key opinion leaders, are people who are extremely active on blogs and social media, and they can act as niche promoters and brand advocates to get your business the attention it deserves. Unfortunately, not everyone will be a good influencer for your business. Just because a person has thousands of followers doesn’t mean that they will do anything to attract attention to your business.

If they aren’t a good contextual fit, their tweet or post will do nothing to drive leads and potential customers to your brand, so it is crucial that you are taking the time to identify the right social media influencers for your business.



How Should You Determine if an Influencer is Right for Your Business?

type of influencersWhen it comes to choosing a social media influencer, there are several factors to think about when considering what gives someone the power to influence others. There are three components to define if an influencer is right for your business:

  • Reach. Defining an influencer’s reach on social media will help you to assess their value for your brand. Therefore, it is important to consider the size of their audience, because this will ultimately boil down the number or potential customers that your brand message could reach.
  • Relevance. How relevant are your influencer candidates? If the target audience for your product or business is college-aged students, a social media influencer candidate that primarily reaches middle-aged adults probably isn’t the best fit.
  • Reliability. Consider how often your social media influencer interacts with their audience members on social media channels.

It is also crucial that you do your research about potential influencers before you reach out. So, what should you be looking for? Take a look at the metrics of a potential influencer. What is their page ranking on popular search engines? How many subscribers or followers do they have? Do their fans often comment on their posts? Does the influencer engage and comment back? These are important questions to ask when you are determining who to choose to help promote your business.


speech bubble How Should You Engage with Potential Social Media Influencers?

Once you identify the right social media influencer for your business, you’ll need to create a good game plan to reach out and engage.

Simply starting a conversation is the first step in the process, so commenting on posts, retweeting their tweets, and sharing their content is a good initial strategy. Eventually, you will need to get down to business and explain what you are looking for and why you feel they are a great candidate to represent your brand.


Choosing the right influencers can make or break your social media marketing strategy. Fortunately, Internet marketing services can help you to choose the right influencers to connect with a larger audience.

Cultura Interactive is a full service, Fort Lauderdale web design agency that strives to not only create unique and attractive websites, but also helps businesses improve their internet marketing strategies in a less-complicated way.

Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.

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