Are you worried that you don’t have a ton of spare change available to spend on advertising for your small business? No worries – there are a variety of great tactics that you can use that won’t blow your budget out of the water. Use some of these simple tips to stretch those dollars and effectively market your business on a shoestring budget.
Take Advantage of Advertising on Social Media
Social media is an inexpensive way to reach potential customers from all over the world, and Internet marketing services can help you to create a solid social media marketing strategy. Facebook and Twitter are some of the most popular social media platforms, so creating interactive profiles on these sites is a great way to reach potential customers. Use these platforms to share content, let your followers know about news regarding your business, and offer discounts and other incentives. You may also want to consider joining LinkedIn to take advantage of industry-specific groups to help establish yourself as an expert within your field.
Create Unique Content for Your Blog
Your blog will likely become the foundation for your advertising efforts, and creating unique content for it is something that you can do entirely on your own without spending a dime.
This is where you will capture leads and direct visitors, so it is important that you are creating unique content that will attract – and hold – the attention of your potential customers. Be sure that you are posting content regularly in order to meet the interests and needs of your audience.
Get Listed on Online Review Sites
Listings on online review sites are important for driving sales and traffic, but they are also crucial for building and protecting your reputation online. There are several great sites that you should consider:
- Yelp. Yelp is the biggest review site online, so creating a listing here is worth the effort. Not only is the site completely free, but it will get your business in front of the 140 million visitors that view the website each month.
- Google My Business. A listing on Google My Business will allow customers to review your business, and since local business reviews have a tendency to receive high search result rankings, you’ll get some great, free exposure.
- Yahoo Local. Yahoo offers local businesses a free basic business listing within its directory. These listings will be integrated with other Yahoo products.
- Angie’s List. While visitors may need to pay a monthly fee to use Angie’s List, listing your business on the site is completely free.
Make Your Own Infographics
Infographics are ridiculously powerful marketing tools. They are simple to digest and visually appealing, and people just love to share them.
These benefits make them a great way to increase your referral traffic. Fortunately, you can make your own infographics without spending a fortune, as there are a variety of free templates that you can find online and customize with PowerPoint.
Conclusion
You don’t have to break the bank to get your business noticed. By planning your marketing strategy wisely and taking advantage of Internet marketing, you can get the most out of your small advertising budget.
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