The digital revolution is here and is moving fast. Every day, new technologies are emerging, and techniques used for digital advertising are changing in real time. Just keeping pace is no longer enough. You must look at what is expected in the near future and make the right steps to ensure your business is where it needs to be.
The following marketing trends are sure to make an impact in online marketing in 2019:
Artificial intelligence, or AI, and machine learning is the future of lead generation and marketing automation. With the great rate of advancements in machine learning and AI, you will see big improvements in predictive lead scoring, making it standard by 2020.
With machine learning, marketing automation software gains the ability to examine all the data to decide how different user behaviors are scored. Today, lead scoring can be a hit or miss, especially for SMBs that have limited resources. However, through the use of machine learning, marketing automation will become more automated, and SMBs will benefit.
To be sure you do not get left behind, make sure that your current software is able to take advantage of machine learning.
Chatbots are the future of a lead generation. Tools such as HubSpot, Botsify, and Chatfuel are making it simple for anyone to create bots with the ability to interact with potential customers on their sites as well as Facebook. These bots will continue to improve, and by 2019, there will be no reason not to take advantage.
Rather than depending on your website to guide visitors where they need to go, design chatbots that answer common questions and lead them through the process.
To ensure you are ready for 2019, begin to take advantage of chatbots. Use ManyChat, Botsify, or Chatfuel to create your own bots so you can optimize your approach. By the time your competition gets on board, you will be way ahead.
Semantic SEO is the future of search engine optimization. Thanks to Siri, Cortana, Alexa, and others, Google is learning to identify the intent of a search and how to understand similar phrases. Google will no longer just search for a keyword, it will attempt to figure out exactly what the user is searching for.
Half of all smartphone users already utilize voice technology and smart speaker purchases for homes are the #1 Internet of Things. Semantic SEO is going to be huge.
To be ready for Semantic SEO in 2019, topics instead of keywords must be targeted. Start by creating cornerstone content or pillar pages (if you have not done so already), to be sure that your content is optimized for search engine ranking for topics rather than keywords.
One way to accomplish this is by using a tool such as Ahrefs to search for your competitor’s top content. Locate the key phrases they have a ranking and separate them into different categories. Then in your cornerstone content, include that language.
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