I’m sure it has happened plenty of times. You spend hours, or even days, trying to plan an engaging newsletter only to find that the open and clickthrough rate wasn’t as successful as you imagined. Welcome to email marketing!
While email newsletters are a common form of email marketing, it’s not as simple as it seems. In fact, e-newsletters are probably one of the hardest emails to actually get readers to complete a call-to-action (CTA). However, don’t let that discourage you from using them. A well-designed and successful newsletter can actually help you develop a strong subscriber base, and potentially turn them into qualified leads.
So, how can you create a successful email newsletter that users will actually read? Let’s find out!
Do Some Research
Like with everything else, research is key when designing a newsletter for your email marketing campaign. For instance, are there any newsletters in your industry that users are subscribing to? If so, what’s in them that encourages users to subscribe and engage?
Once you figure out what draws users in, you can start with a plan and tie it in with your most important business goals such as gaining leads, retaining customers, or giving promotions. No matter what your goals may be, it’s important to get to know your audience and constantly track the way your subscribers respond to certain messages.
Captivate Them With Design
After figuring out what your potential subscribers want to see, it’s time to grab their attention with a captivating design. Remember, an email newsletter is more than what’s written on the inside. In order for people to subscribe, they have to trust that the company is credible. Your brand is a trademark that represents your company, and also shows potential clients what you have to offer.
Therefore, your newsletter should not only incorporate elements of your brand identity, but it should also show consistency throughout every piece of content you create and design. The idea of a successful email newsletter is to encourage viewers to complete a CTA by offering something beneficial – not self-promotional. Be unique and original with your message and how you offer it.
Balance Your Content
We’ve all seen it. You receive this random email with horrible design and irrelevant content that should actually be considered as spam. If you’re going to commit to an email newsletter, make sure you take the time to actually study your subscribers and send credible information (with clean design por favor).
While the point of your email newsletter may be to increase conversions and gain qualified leads, sometimes users will get annoyed if you’re constantly pushing them to buy your product or service.
As a Fort Lauderdale web design agency, we make most of our content (at least 90%) informational and relevant to our subscribers. It’s better to keep them educated with engaging content than losing them over annoying self-promotion. Keep it clean, classy and straightforward.
Conclusion
These are just a few ways you can develop a successful newsletter that will actually encourage users to read your content, and result in potential qualified leads. Email marketing may not be easy, but once you get the hang of the type of content users want to see, along with captivating design, people will actually look forward to receiving your emails.
Cultura Interactive is a full service, Fort Lauderdale web design agency that strives to not only create unique and attractive websites, but also helps businesses improve their internet marketing strategies in a less-complicated way.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
