Due to the wide array of options available to consumers online, retailers are learning that the key to converting visitors into long-term loyal customers is with real-time e-commerce personalization that is AI driven. Customers today are more connected, more demanding, more informed, and unpredictable. Demand for real-time personalization is at an all-time high among consumers.
With the use of machine learning and Artificial Intelligence (AI), intelligent e-commerce personalization platforms have the ability to analyze the behavior of customers, learn their customer’s habits and enable retailers to automatically deliver, personalized recommendations within search results, personalized and promotional banners and on-page recommendations all in real-time.
The AI Engine utilized on intelligent e-commerce personalization platforms profile a visitors current and past behavior to choose the most relevant and appropriate recommender type to show that person. Duplicate content is not shown because the AI optimizes recommendations and is aware of the context in how the recommenders are placed.
To ensure customers get the full experience, businesses should be allowed to enrich with awareness and promotional banners and recommenders based on the visitors offsite and onsite behavior. Enriched personalized campaign key benefits include:
Creating personalized campaigns that are based on what device your visitor is on, where they are located, what time it is, how they found you, and even the weather in their location is extremely effective.
Visitors feel welcomed and no longer like a statistic, bringing with them a high tendency to buy. There is no limit to the number of campaign rules that can be applied and should be tailored to the needs of the retailer’s business.
The tailored and personalized experience should begin the very moment the visitor lands on your site, regardless where that may be. E-commerce personalization platforms, PureClarity for example, enable retailers to place personalized merchandising areas featuring banner images, carousels, recommenders, or HTML throughout the whole journey on the website including Home Page, Category Pages, Product Pages, and more.
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