It’s easier than ever to create an online store, especially if you already have a WordPress eCommerce website up and running. The challenge arises when it comes to attracting visitors and converting those guests into paying customers. Sadly, just because you build it doesn’t mean that people will automatically start flocking to your online store, and if you want to attract visitors and make a profit, you’ll need to keep some important tips in mind.
Start with a High-Quality Design
According to research conducted by KISSmetrics, about 42% of online shoppers will base their opinion about a website solely on the site’s design. Even more shoppers say they wouldn’t return to a website with poor design aesthetics, so it is easy to see how a high-quality design could make or break your profitability. An online shop with a professional design can go a long way in boosting your chance of long-term success.
Provide a Personalized Experience
If you have ever made purchases through a major retailer like Amazon, you know that these businesses can use your browsing and purchasing behaviors to make you relevant offers the next time you check out their site. By personalizing their customer experience, you can drive up sales, ensuring your customers have relevant offers delivered to them frequently.
Make Your Online Store Easy to Navigate
One of the easiest ways to provide your customers with a pleasant shopping experience on your WordPress eCommerce site is to make sure they can find what they are looking for. This means that you’ll make your online shop simple to navigate with effective categories along with a search system. People shop online because it is convenient, so it is important that you employ this same strategy on your online store.
Simplify the Payment Process
One of the final steps to your customer’s journey at your online store will be the payment process, and this is an impressionable time. A simple payment process is one of the best ways that you can increase sales and conversions, and to help make the payment process simple, you should follow a few steps:
- Offer several payment options
- Ensure the checkout page matches the rest of your online store
- Provide security certificates to reassure people
- Never ask for unnecessary information
- Keep distractions to a minimum
The payment process is where your visitors will ultimately become your customers, so keeping this portion of the user experience simple can earn you repeat customers.
Make Data Protection a Priority
Hacking is a major cause of concern when operating an online store, and even big-name retailers like Target are at risk. For this reason, it is important that you are making security a top priority. Make sure you understand your responsibilities as a merchant who handles sensitive data like personally identifying information and credit card numbers. A lapse in security can result in a major fine as well as a deficit of consumer trust from which it may be impossible to recover.
Looking Into a WordPress eCommerce Website?
Just because you have a popular WordPress eCommerce website doesn’t mean that your online store will automatically follow suit. Stay diligent to provide your customers with a user-friendly and safe experience if you want to keep your online business profitable.
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns an
d even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
