Don’t you love Google’s constant algorithm changes? Last year, Google began to rank websites based on mobile-friendliness. This meant that any website that was not mobile friendly on mobile search results would be penalized.
So, if you haven’t already heard, Google plans to update the mobile search results beginning in May 2016. This new update will increase the rank on all mobile friendly websites in order to help users find even more relevant information than before.
How Will the Update Affect My Website?
According to Google’s announcement, this new update will not affect existing mobile friendly websites; however, if your website is NOT mobile friendly (or you’re unsure) you can simply perform a Mobile-Friendly Test provided by Google.
If you still haven’t updated your website, it’s highly recommended to do so before May to avoid being penalized.
The Age of Mobile Friendliness
We all know that the digital world is constantly evolving, and that means that people are using their mobile devices more often than before when it comes to communicating and looking for information.
“In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.”
That’s why having a mobile friendly website is a crucial part of having an online presence.
Is a Mobile Friendly Website Required?
Having a mobile friendly website is certainly not a requirement, but in order for users to have a great experience on your website, it doesn’t hurt to create a welcoming environment and improve your ranking to be discoverable on search engines.
After all, users won’t be able to visit your site if it doesn’t rank high enough on Google for them to find it (you wouldn’t want that, right?).
We’re Here to Help if You Need it
Google offers a Webmaster Mobile Guide that provides in-depth details for website owners and developers regarding the criteria for mobile friendly websites. So, if you still need to tweak your website before the new upgrade, we’re here to help!
Cultura Interactive agency is an award winning Fort Lauderdale web design studio, and verified WooExperts for WooCommerce, that strives to create unique and attractive websites, develop strategic internet marketing campaigns and even generate a successful mobile app business plan for our clients.
Our team of professionals specialize in web design, logo design, WordPress development, eCommerce, responsive web design, mobile apps, SEO, social media marketing, pay per click advertising and more. Learn more about our services or contact us for a personal interview.
