Homepage
Once visitors enter the main page, they can directly access the store or find the nearest location to buy by clicking on the “Where To Buy” button. The Blog section, on the other hand, offers a wide selection of articles with recipes, tips and curious facts about the beginnings of ice cream in the world.
eCommerce
The new website incorporates an online store created with a custom theme for WooCommerce. Customers can purchase the ice creams by selecting from the available options and changing aspects such as size and flavor according to their preferences. The dropdown tab features a description of the ingredients along with nutritional information for the product.
When confirming the purchase, the system automatically calculates the delivery date, being possible to ship it to almost anywhere in the United States.
Store Locator
One of the most outstanding features of the new website is its store locator. This element simplifies the search and purchase of products, while encouraging local purchases. To bring this component to life, we modified a popular mapping API and included specific filters where visitors can locate local stores and restaurants where the product is available.
Website multilingüe
Another aspect that we considered when planning the development of the website was to turn it into a multilingual space using WPML. And we did it! In addition to being intuitive and modern, users can choose between English or Spanish to display web page’s information. This, without a doubt, facilitates browsing the store and the rest of the sections.
The new website incorporates an online store created with a custom theme for WooCommerce. Customers can purchase the ice creams by selecting from the available options and changing aspects such as size and flavor according to their preferences. The dropdown tab features a description of the ingredients along with nutritional information for the product.
When confirming the purchase, the system automatically calculates the delivery date, being possible to ship it to almost anywhere in the United States.
One of the most outstanding features of the new website is its store locator. This element simplifies the search and purchase of products, while encouraging local purchases. To bring this component to life, we modified a popular mapping API and included specific filters where visitors can locate local stores and restaurants where the product is available.
Another aspect that we considered when planning the development of the website was to turn it into a multilingual space using WPML. And we did it! In addition to being intuitive and modern, users can choose between English or Spanish to display web page’s information. This, without a doubt, facilitates browsing the store and the rest of the sections.
Packaging
The redesign of the website for Ceasars Ice Cream inspired us to also renew the image of their ice cream packaging. Using bold colors that represent the tropical flavors and the character of the brand, we brought to life a new packaging design. The result is an attractive and easily identifiable product, an attribute that makes it stand out on the shelves of supermarkets and stores.
Social Media
A fundamental aspect of any business is to strengthen its presence in social networks. Online and offline promotion not only gives you brand recognition, but also expands the number of potential customers. Thanks to eye-catching content, where colorful images and strong messages stand out, we have created a communication style that highlights the identity of Ceasar’s Ice Cream.