As a business marketer, it is easy to get overwhelmed by the number of clients, projects, and deadlines that are being thrown your way. However, if you want to grow your business and to get exposure, it is important that you are taking advantage of every opportunity to promote your company and your brand. Fortunately, in addition to our helpful internet marketing services, there are some great online tools that can make your job easier.
If you are new to the internet marketing world, you may have heard about Google Analytics but might not be familiar with exactly what it is. Google Analytics is a web analytics service that reports and tracks website traffic, and there are several reasons that marketers need to be using this free tool:
Learn out how visitors are finding your website. You’ll be able to see which keywords you are optimizing and the other keywords that visitors type into a search engine in order to find your website.
MailChimp is an email marketing software that will give your business plenty of options for easily designing, saving, and sending email templates to customers and clients.
Using this program is a good way to keep your customers updated on what’s going on with your company, allowing you to generate return business.
By using MailChimp, you can design email newsletters, post and share them via social networking, and track the results.
If you are using Twitter in order to reach out to and connect with your customers, you need to take advantage of TweetDeck.
When you try to run a large Twitter account on your own, you can easily miss Tweets, re-Tweets, and direct messages, but TweetDeck helps to break down this information into more manageable pieces. With TweetDeck, you’ll be able to split up your main feed into group or topic-specific columns to get a broader overview of what your followers are talking about.
Hootsuite is a useful application for managing your social media profiles. This social media management tool will allow you to view multiple streams at the same time to monitor what your customers are saying.
There are several key benefits that you can enjoy by using Hootsuite for your business internet marketing activities:
Do you think you are getting the most out of your business Facebook page? LikeAlyzer can deliver a helpful report or analysis on your activities, which is extremely important considering that Facebook is always changing. LikeAlyzer will give you feedback and recommendations on your company’s Facebook presence based on metrics like dialogue, information, action, and presence.
Internet marketing for your business doesn’t have to be an expensive or complicated task. By using these and other helpful online tools, you can get your business noticed this year.
Cultura Interactive is an award-winning, Fort Lauderdale web design agency that strives to create unique and attractive websites, and help businesses improve their internet marketing strategies to boost conversions.
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