Is Video Marketing Really Taking Over the Internet?

 

Video marketing is taking over the content world, and it is completely revolutionizing the way businesses are getting noticed by digital consumers. There’s only one small issue, though: most business owners are not prepared to enter this new wave of video marketing. If you’re one of them, don’t freak out!

Our online marketing experts put together a few facts and tips that can help you prepare your business for success in the video marketing era.

Creativity is Your Golden Ticket

In today’s digital society, most people are overwhelmed with the amount of content that is constantly circling the internet on a daily basis. That’s why it’s important to understand that your post is just one out of thousands in an average person’s life.

Fact: “The average user is exposed to an average of 32.3 videos in a month” (Source: Hubspot).

So, how do you set your business apart from the rest and, more importantly, how do you get viewers to engage with the content you share? The key is creating eye-catching content that not only captivates viewers, but also creates an emotional response to the content being shown.

One captivating example of creativity is the new television commercial ad recently launched by Sherwin Williams. If you haven’t seen the ad, you should definitely watch it here ! It is the perfect combination of innovation and inspiration in a short 30 second video. By strategically using pantone color chips, viewers were instantly transported on a safari adventure and can quickly capture the message of the ad as soon as it begins without the need of voiceovers, text or even sound.

The point is, the level of creativity highly influences the interaction by its viewers. If it’s memorable and emotionally appealing, chances are that they will remember your brand, share it and come back for more.

Optimized for Social Media

Social media is only getting even more popular and advanced as the years go by (that’s nothing new). As a result, social platforms are making it easier to view, publish and share video content in a fast and measurable way.

Fact: Enjoyment of video ads increase purchase intent by 97% and brand association by 139% (Source: Hubspot).

Here are some tips to consider for optimized videos on social media:

• Video size matters. Video and unique content is great, but they’re worthless if no one can properly share them with their friends. There’s nothing worse than having an amazing video with poor quality. Make sure your videos are properly optimized for smaller screen sizes without compromising the quality.
• Live streaming. Facebook (and recently YouTube) has the ability to conduct live video streaming from anywhere. Depending on your online marketing goals, this can be exceptionally beneficial because you can talk, engage and interact with a real audience and receive instant feedback.
• Sound or no sound? Nowadays, most audiences watch videos with the sound off. Obviously, your videos should have sound, but make sure that your viewers can easily understand the message of the content without having to listen to the video.

Video Marketing Improves Conversion Rates

Aside from creating content to attract users, you also have to focus on your conversion rates. People watch and share interesting videos on a daily basis, but what actually makes them want to sign up for your product or service? According to Hubspot, 64% of users are more likely to buy a product online after watching a video.

Fact: 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI (Source: Hubspot).

Since most people nowadays are living a fast-paced lifestyle, quality videos are capable of capturing a viewer’s attention quickly and effectively. Chances are, if they are attracted to the content, they’ll be very likely to click through and subscribe to your services or buy your product.

One way to achieve a better CTR would be through the use of animated videos. These types of videos can:

• Transfer information in a way that makes it easier for consumers to understand.
• Provide you with the tools you need in order to teach your customers why they need your product or service.
• Nonaggressive form of advertising.

Are You Ready to Implement Video Into Your Online Marketing Strategy?

Now that we know how important videos are for your business, it’s safe to say that video is here to stay. The key is to always remain informed about the latest trends in the digital world, and recognize that video is no longer just a trend, but a requirement.

Cultura Interactive agency is an award winning Fort Lauderdale web design studio that strives to create unique and attractive websites, and develop strategic digital online marketing campaigns for our clients.