How Search Engines Rank Pages

Have you ever wondered why each website or page is ranked the way it is on Google? It’s all part of search engine marketing and SEO, which is the backbone of most online marketing strategies today. It helps you gain more leads and exposure for your business, but how exactly does it work to your advantage? It is actually quite simple.

Web Crawlers & Signals

Your website is constantly being “reviewed” by bots known as web crawlers, which help index web pages according to certain signals they receive from the website’s data. One of those biggest signals happen to be website content, like a business blog, informative articles, or even video and images. However, there are other aspects that affect a website’s page rank such as Meta data, linking, Google authorship, how long the page has been online, and other factors.

All of this is accounted for in a page’s rank on search engines, ensuring that the best content and websites with the most valuable information are closer to the top for users to find. The web crawler will index pages, although ranking on the first or second page of Google as a brand new website can take months but the ROI is well worth it.

Reaching For Top Ranks on Search Engines

So, how do you get your website in a top spot? There are a bunch of different ways, most of them consisting of quality content being published on a daily basis. Here’s a checklist you can go through to get your pages ranked higher:

• Make sure you’re abiding by the rules set by Google through their algorithm changes. They do this so that higher quality content is indexed higher compared to spam or lower quality content.
• On top of consistently publishing content, you need to make sure your Meta data is up to snuff. This is data all about your data, or simply put, the information that is seen on the search engine’s pages. You know that small sentence underneath a link on Google? That’s Meta data and it needs to be optimized for search, too.
• Linking is a good way to boost up your exposure and authority when indexed on search engines. But you need to make sure you’re only participating in quality back linking and not just for the sake of getting indexed higher. Buying links is not a viable option when it comes to Google anymore and the linking needs to be organic.
• Google authorship is another thing to consider on your page rank checklist. This is something Google offers directly to publishers and businesses alike, allowing for your content to have better exposure.

Knowing how search engines rank pages is a greater piece of the whole search engine marketing puzzle, but it can certainly be learned with the right information and professionals by your side.

Cultura Interactive offers a variety of services including Internet Marketing and SEO for small businesses in Miami and Fort Lauderdale. You can learn more about our services or contact us for a personal interview.