Let’s face it: keywords are what the make the Internet go ‘round. There is indeed still an emphasis on quality content, services, and products, but all of these things heavily rely on keyword optimization and SEO. That is why it is vital to know the difference between branded and non-branded keywords so that you can better help your search marketing and overall sales.
When you’re looking to budget for your keyword marketing, there are many things to consider. How many keywords? What kinds of SEO keywords will do best with your target audience? Should they all be long-tail? And most importantly, should you budget for branded or non-branded keywords?
Branded keywords are the keywords that use your company’s name in some capacity. Whether it’s “XYZ Marketing” or “Services of XYZ Company,” these types of branded keywords are almost always organically indexed because you’re already using them in your branded content.
On the other hand, you also have non-branded keywords to consider. These are, obviously, the types of keywords that explain what your business does without your company name being in the keyword. Things such as “e-commerce website designer” or “internet marketing agency” are non-branded keywords that are very vital to you being found by potential customers.
So, should you be budgeting for both branded and non-branded keywords or should more of your marketing dollars go toward a specific type of optimization? It really depends on your research and strategy.
Here are some things to think about:
Branded or non-branded keywords in SEO? It is all up to your strategy, but remember that any type of keyword optimization is going to give you a boost in the search rank ratings and help your business grow.
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