Should I use pay-per-click advertising, or search engine optimization? This is the most common concern most business owners have when it comes to driving more traffic to their website. While there are plenty of articles discussing the pros and cons … More Info

Why LinkedIn? Fact: There are more than 300 million users on LinkedIn (Source: Mashable). It is the most popular, fast-growing social network used by professionals to connect and share content with fellow colleagues, potential employers, new employees and business partners. … More Info

Congrats! You’ve successfully sent your email marketing campaign to your subscribers. Now here comes the fun part: tracking and measuring the campaign’s effectiveness. Planning and creating an effective email marketing campaign can get overwhelming at times – we know! Sometimes, … More Info

As marketers, it may seem challenging to attract valuable traffic to our websites – especially when you’re competing against hundreds of other companies doing the same thing. However, as business owners, it’s our job to take advantage of every resource … More Info

Marketing your business is simple. All you have to do is have a website, open a few social media accounts and post pictures, right? Think again. A successful internet marketing strategy involves more than just having an online presence. It … More Info

Your website is finally live and ready for cyberspace. But, how do you know what visitors do on your website, or if they even find it? Trying to figure out all of the information your website is generating can get … More Info

One tactic that any small business Internet marketing strategy can use to really draw in prospective leads is the email newsletter. Though it may sound like something users will completely ignore, think again! Newsletters are still very much a powerful resource … More Info

Notice that your content or website has a high bounce rate? Want to make sure that leads stay on your website instead of opting out? There is a bit of a “science” to lowering your Google bounce rate, or the percentage … More Info

You’ve been creating all sorts of written content to get more links and exposure to your business website, but have you been using Google Authorship for the pages you publish? This can be a crucial piece you’re missing in your content … More Info

Almost all social networks allow hashtags, or hash symbols (#), to better share content. While some people and businesses may abuse them and drown out their original message with too many, there is a strategic way for businesses to use hashtags … More Info

One of the best ways to get consistent traffic to your site that many businesses tend to neglect is through local business marketing. While Internet marketing campaigns will help bring customers to you, sometimes you need a little extra push and … More Info

  Small businesses have the advantage of being lean enough to try all sorts of Internet marketing strategies on the fly. However, there is going to some better strategies than others that you can implement right now and see a … More Info

You probably have been hearing quite a bit about “content marketing,” or a form of online marketing that involves the use of content–video, images, and written text–in order to draw in leads and sales for a business. It has become … More Info

As a small business owner, you know that you should have different Internet marketing strategies.  By using a combination of free and paid marketing efforts like social media and pay per click ads you can increase the effectiveness of your marketing efforts. One … More Info

The use of the Internet as a marketing tool has become a standard part of most business strategies for lead generation, customer acquisition, and increasing sales.  Gone are the days where business Internet Marketing strategies were little more than the … More Info